The Man
From Peru
Fermin Bocanegra is a visionary leader, artist, and advocate who has spent his life uniting people from all walks of life. Known for his humility and hands-on approach, Fermin teaches the principles of unity, diversity, and success across business, faith, and family. Shop Now Book A Consultation
About

THe Author

Fermin Bocanegra is a visionary leader, artist, and advocate who has spent his life uniting people from all walks of life. Known for his humility and hands-on approach, Fermin teaches the principles of unity, diversity, and success across business, faith, and family. Whether he’s fighting for civil rights, expanding access to preschool education, or organizing free dental care for those in need, Fermin leads with action—drawing people to his mission through passion and purpose.

He first rose to national recognition in his home country as a member of the acclaimed musical group Trio Los Peregrinos. With only three dollars in his pocket, no English, and a dream to serve, he immigrated to the United States and began empowering under-resourced communities. Through tireless work, he has become a powerful bridge between the Hispanic/Latino community and the broader American society, helping them thrive together.

Fermin learns
the REAL rules of life.

Rule #1:

Put God First (the only place God fits).

Rule #2:

The Strong Survive, the Weak Die (a fact of mountain life).

Rule #3:

Everyone Must Contribute (enforced by the community).

Rule #4:

You Help Me, I Help You (insurance that everyone buys into).

Rule #5:

You Must Stand on Your Own Two Feet (the only path to personal freedom).

Rule #6:

All for One and One for All (the safety net that preserves the village).

Inca Wisdom

From the heart of the Andes comes a timeless code: Ama Sua — do not steal, Ama Llulla — do not lie, Ama Quella — do not be lazy. Walk in Ayni — the sacred reciprocity of giving and receiving, today for you and tomorrow for me. Cherish your Ayllu, the family and community that sustains you. In the Inca way, life is a circle of respect, hard work, balance, harmony in all aspects of life, empathy, and kindness — where the earth, the people, the stars, and the sun are all bound together. These were more than personal virtues; they were the enduring pillars of trust, fairness, and prosperity.

Ready to live the Inca Way

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